Title: Van Heusen (Ronald Reagan) (FS II.356)
Size: 38″x 38″
Medium: Screenprint on Lenox Museum Board.
Edition of 190, 30 AP, 5 PP, 5 EP, 10 HC, 10 numbered in Roman numerals, 1 BAT, 30 TP, signed and numbered in pencil.
Portfolio of 10.
Andy Warhol is best known for helping to cultivate the pop art movement, giving it a grounding in celebrity and mass consumer culture throughout the 1960s and 70s. He is widely remembered for his vibrant portraits of Marilyn Monroe, his iconic Campbell’s Soup Can paintings, and the notorious parties he hosted at Studio 54, attended by socialites and celebrities including Bianca Jagger and Edie Sedgwick.
Van Heusen is Andy Warhol’s 1985 screen print measuring about 38 by 38 inches. It is created on the Lenox museum board and represents the former United States president, Ronald Reagan after featuring in a number of Van Heusen shirts. The advertisements done by Ronald Reagan were made before he became president during the 1950s. During this time, Reagan was an actor and considering the stature of the person, and his fame, Warhol chose this form of painting as part of his ads portfolio. As earlier stated, Warhol was obsessed with anything fame and glamour, and noticing that Ronald Reagan was an actor between the 50s and 60s, he chose to focus on him. The screenprints represent the image of young Reagan adorning a blue shirt, with the caption “The new revolutionary collar on Van Heusen shirts won’t wrinkle ever.” The advert insisted on the quality of the shirt’s collar, and by using a movie star, who later became president, then it would appeal to many customers.
What makes this piece of art worth purchasing?
Well, for one thing, it has the portrait of Ronald Reagan, not as president, but as an actor during the 50s and 60s. This is a rare caption since the memories people have of Reagan is that of his presidency. It is interesting to note that he was an actor, and this gives the artwork more value than it would have been in any other advert. The fact that Warhol chose this work is because it is about Reagan, and also his involvement in acting.
To this day, Warhol remains one of the most influential and controversial artists of all time, and his original pieces remain to be sought after by collectors around the world. Explore the Andy Warhol artwork we have for sale at ArtLife.